Scaling Recruitment for a Rapidly Growing Transportation and Logistics Leader

About Our Client

A North American transportation and logistics leader, operating across the U.S., Canada, and Mexico, faced growing pains as rapid expansion through acquisitions outpaced its talent acquisition strategy—driving up recruitment costs, lowering application conversion rates, and making it harder to attract qualified drivers and logistics talent.

The company was referred to AppVault after an extensive search for a recruitment technology provider that could optimize both job advertising performance and recruitment efficiency. Based on AppVault’s track record supporting high-volume hiring environments, they chose to implement a fully integrated solution.

By leveraging AppVault’s AI-driven automation, targeted media strategies, recruiter workflow enhancements, Behavioral Intelligence, and end-to-end reporting and analytics, the company achieved transformative hiring results—including a 2x increase in application completion rates, 23% annual budget savings, and a 30% reduction in time-to-hire.

The Challenge

As acquisitions accelerated, demand for qualified drivers and operational talent surged. However, legacy recruitment processes were no longer effective or scalable. Key pain points included:

  • Low Candidate Attraction – Difficulty attracting qualified talent for hard-to-fill roles
  • High Drop-Off Rates – Lengthy, complex applications discouraged completions
  • Recruiter Inefficiency – Recruiters overwhelmed by a high volume of unqualified applicants and lacked tools to quickly surface quality candidates 
  • Rising Costs – Ineffective media strategies inflated recruitment budgets
  • Limited Data Visibility – No centralized analytics to guide strategic hiring decisions
 
"Before partnering with AppVault, our hiring process was reactive and inefficient. We were investing heavily in job advertising but struggled to convert high-quality candidates. Our application process had too much friction, and our recruiters spent more time filtering through unqualified applicants than engaging top talent. Now, we’re attracting better candidates, filling roles faster, and spending smarter. What sets AppVault apart is that they don’t just provide technology, they are very strategic and hands on. Our Customer Success Manager worked closely with us to continuously optimize our recruitment marketing, fine-tune our candidate experience, and maximize the ROI of our hiring efforts.“
Director of Talent Acquisition

AppVault's Solution

From the start, the partnership was focused on transformation, not just tools. AppVault worked side-by-side with the talent acquisition team to identify the biggest friction points, streamline candidate journeys, and make smarter, data-backed decisions.

1. Targeted Media & Job Advertising Optimization

To improve visibility and ROI:

  • Programmatic Job Advertising ensured media budgets prioritized top-performing sources
  • GeoFraming & Retargeting captured candidate intent from competitor locations
  • Budget Reallocation eliminated waste and increased applicant quality

2. Employer Branding & Career Site Optimization

To engage high-intent and passive candidates the company implemented several enhancements powered by AppVault’s platform:

  • A dynamic, custom-branded career site built on AppVault’s CMS enabled real-time content updates—no code required—and featured division-specific storytelling, advanced lead capture capabilities, and seamless ATS integration.
  • Motivator, AppVault’s behavioral intelligence engine, uncovered that CDL drivers care most about equipment quality and home time—insights used to hyper-personalize job content, drive deeper candidate connection, and increase conversion.
  • WAVE, AppVault’s employee story technology, brought authenticity to the hiring journey by embedding real employee voices into high-priority job pages—boosting engagement by 32%.
  • Quick Apply and a Conversational AI-powered Chatbot removed friction from the process, doubling completion rates through personalized, mobile-friendly interactions.
  • Text-to-Apply enabled the company to meet job seekers where they are and accelerate entry into the funnel 
 

3. Behavioral Intelligence 

  • The platform tracked key behavioral signals across the candidate journey. From clicks and scrolls to drop-offs and conversion points—revealing what content and messaging resonate most with different talent segments.
  • Motivator, AppVault’s behavioral insights engine, uncovered that CDL drivers prioritize equipment quality and home time, enabling the company to tailor job descriptions and employer branding to drive higher intent.
  • These insights powered real-time optimizations across job ads, landing pages, and campaigns—improving conversion rates without increasing spend.
  • Once a candidate applied, their behavioral profile was passed to recruiters, equipping them to lead with what matters most to each candidate and create more compelling, personalized outreach—ultimately increasing connection and reducing time-to-hire.

 

4. AI-Powered Recruiter Efficiency & Automation

To reduce manual effort and accelerate time-to-hire, the company deployed AppVault’s low-touch CRM—designed to streamline high-volume recruiting with minimal lift.

  • AI Matching automatically surfaced top-fit candidates
  • Conversational Chatbot pre-qualified applicants in real time, ensuring only quality candidates reached recruiters.
  • Automated scheduling & reminders allowed candidates to self-book interviews and reduced no-shows through timely, personalized follow-up via SMS and email.
  • Automated re-engagement campaigns tapped into previously qualified candidates already in the ATS—lowering media spend while reigniting interest in open roles.
 

5. Comprehensive Reporting and Analytics

  • Custom dashboards tracked application rates, source performance, cost-per-hire, recruiter productivity, and more across locations and job types
  • Funnel analytics identified drop-off points and bottlenecks, enabling continuous optimization
  • AI Data Analyst capabilities allowed teams to ask natural-language questions about their data, uncover insights instantly, and generate on-demand visuals
  • Leadership gained full transparency into ROI—driving more strategic decision-making across the organization

 

The Results

  • 2x Application Completion Rate 
  • 23% Annual Budget Savings 
  • 60% Increase in Career Site Traffic 
  • 24% Decrease in Applicant-to-Hire Ratio 
  • 30% Reduction in Time-to-Hire