If you’re searching for success within your business, there are probably several ideas that come to mind. Do you have a successful business model? Is your marketing strategy complete? Have you analyzed the competition? The list goes on and on. Something that probably doesn’t come to the top of your mind is company culture. A lot of companies take a passive approach to culture, assuming it’s something they either can’t control or need to control. Leaving culture to chance is not a good idea, as it has become something that sets your company apart from the competition. If you still need convincing, here are four ways why building culture within your company is one of the keys to success.
Culture builds your brand
The more a company becomes known for its culture, the more branding it receives. Culture can be viewed as a company’s personality in a sense. The more you can showcase to your audience who you are, the better. This provides a way for your audience to identify with you, making them want to buy from you as well.
Culture also provides a way to define your company’s goals and values by showcasing what’s important. For example, a charitable outing as a company gives employees a sense of value, while showing the outside world you have a sense of purpose outside of work.
Culture breeds loyalty
There’s nothing worse than waking up every morning, only to dread going to work. Instead, employees want to be able to find value and reward in the work they do. Companies who understand this often have a great culture. While there are challenges, there’s also usually a lot of fun involved. According to CEO of SAS Jim Goodnight, “Treat employees like they make a difference and they will.” Those who are more excited about work are often more productive as well.
Culture retains and attracts talent
Hiring for culture fit is something that has become popular in today’s world of careers. While skills and talent are important, culture keeps them there. According to Gallup, only 36.7 percent of employees are engaged at work, which rings an alarm for the desire to leave. Turnover and hiring costs often cost a lot more than retaining an employee, which is why it’s important to invest in the right people. When you have employees who love their jobs, it also
Culture provides a sense of belonging
Finding a network of people you love working with can be a challenge. That’s why it’s important to create an atmosphere that breeds friendships and productivity. Like it or not, millennials are driving the workplace in the near future, and they are looking for a job where they can foster friendships and enjoy work at the same time. If you don’t have an appealing culture, you’ll lose the recruiting battle.
Here at AppVault, we do our best to provide a company culture that’s enjoyable to work in. The only thing more unique than our recruitment solutions are the people that create them.